Energy Upgrade California
Stop scrolling and save the world. Energy Upgrade California is a coalition of power companies committed to helping the state reduce its greenhouse gas emissions. While at DDB, I’ve worked mostly on social campaigns to get people to turn off the lights.
Energy efficiency is invisible to most people, but when it comes to business, saving energy isn't just good for the environment, it's good for the bottom line. We created this series to bring attention to the extra effort some California businesses put into doing their part to save energy.
The solar eclipse provided a great opportunity to raise awareness about energy conservation. In the short time the sun was obscured by the moon it prevented over 500 megawatts of electricity from being generated by California's solar systems. We took to the streets to spread the word and give out free coffee and eclipse glasses.